Sales and Marketing
Print-on-demand, customizable soft skill training material.
Why write
your own management training program when we've done it for you?
Prewritten print-on-demand courseware saves you time and money
and helps you better prepare for classroom training with
well-researched and proven course materials that are fully
customizable.
 This
course comes with:
 Training
Workbook |
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Instructor
Guide |
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Activities
& Ice Breakers |
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Pre-Assignment |
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PowerPoint
Slides |
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Course
Outline |
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Promotional
Advertorial |
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Recommended
Reading Lists |
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You
also receive:
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Unlimited reprinting rights |
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Unlimited number of users |
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Unlimited rights to customize and modify the course
contents to suit your needs. |
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Questions?
Would you more information on this or any of our soft
skills training courses?
Call toll
free
1-800-730-7115. |
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Sales
and Marketing
A small marketing budget doesn’t mean you
can’t meet your goals and business objectives – you just
have to be more creative in your marketing tactics. This
one-day Sales and Marketing training workshop will show you how to get maximum exposure
at minimum cost. Learn effective, low-cost and non-cost
sales and marketing strategies to improve sales develop your company’s image and
build your bottom line.
What
participants will learn:
At the conclusion of this workshop, you will:
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Recognize what
is meant by the term “marketing”
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Discover how to
use low-cost publicity to get your name known
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Know how to
develop a marketing plan and a marketing campaign
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Use your time
rather than your money to market your company effectively
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Develop a budget
for your marketing activities, based on the amount of
dollars you have available, and stick to your budget
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Identify
strategies for finding and keeping customers
Workshop
Outline:
As facilitator,
you have the option of using a variety of training methods
for each workshop. This includes large group discussions,
individual work and reflection, small group discussions &
exercises, case studies and simulations for role play.
Customization will be based on your own needs or information
provided by your human resource department or the individual
department prior to the workshop. Materials are designed as
interactive workshops with a 40/60 split between
concept/theory and practical application of skills
discussed. Class size should be kept under 20, whenever
possible, so each participant will have the opportunity to
gain techniques for the types of situations they deal with
or expect to deal with.
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Introductions
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Course
goals/personal goals |
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Defining
marketing |
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Pre-assignment |
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Trends |
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Marketing
strategies and research |
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Mission
statements |
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Brochures |
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Trade shows |
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Four Ps of
marketing |
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Market
Planning |
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Advertising |
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Increasing
business |
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Networking |
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Communication
tips |
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Review/Application/Evaluation |
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Suggested
Reading List
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