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A small marketing budget doesn’t mean you
can’t meet your goals and business objectives – you just
have to be more creative in your marketing tactics. This
one-day Sales and Marketing training workshop will show you how to get maximum exposure
at minimum cost. Learn effective, low-cost and non-cost
sales and marketing strategies to improve sales develop your company’s image and
build your bottom line.
 This
course comes with:
 Training
Workbook |
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Instructor
Guide |
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Activities
& Ice Breakers |
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Pre-Assignment |
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PowerPoint
Slides |
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Course
Outline |
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Promotional
Advertorial |
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Recommended
Reading Lists |
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You
also receive:
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Unlimited reprinting
rights |
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Unlimited number of
users |
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Unlimited rights to
customize and modify the
course contents to suit
your needs. |
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Marketing
and Sales
Overview
What
participants will learn:
At the conclusion of this workshop, you will:
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Recognize what
is meant by the term “marketing”
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Discover how to
use low-cost publicity to get your name known
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Know how to
develop a marketing plan and a marketing campaign
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Use your time
rather than your money to market your company effectively
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Develop a budget
for your marketing activities, based on the amount of
dollars you have available, and stick to your budget
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Identify
strategies for finding and keeping customers
Using our courseware training
materials is easy and cost effective.
It works like this... each course (whether you purchase the
course individually or as part of a library of related titles)
comes with a student workbook, instructor guide, pre-made
PowerPoint versions, quick reference guides, icebreakers &
handouts, Pre-Assignments, detailed Course Outlines, Promotional
Advertorials and Recommended Reading Lists . Each of the
components can be opened into Microsoft Word (or Corel
WordPerfect) and you are allowed to make any changes you want to
the content to better suit your needs.
Why write
Marketing and Sales training materials when we've done it for
you? We've saved you thousands of hours.
We
do the prep work... you do the training.
By being so flexible, our customer enjoy
how easy it is to customize the training materials to meet their
needs. You are allowed to make any changes to the content -
including replacing our name with yours. Do you want to replace
our examples and references to those of your own in order to
enhance the training and your students' experience? No problem.
Prewritten courseware saves you time any money and helps you
better prepare for classroom training with well-researched and
proven course materials.
Course
Outline
Introduction and
Course Overview
You will spend the first part of the day getting to know participants
and discussing what will take place during the workshop. Students will
also have an opportunity to identify their personal learning objectives.
Pre-Assignment Review
To begin, participants will review their pre-assignment in small groups.
Defining Marketing
Next, participants will explore the definition of marketing and other
key terms.
Recognizing Trends
This session will focus on how to determine whether an idea is a trend
or a fad.
Market Research
Participants will learn about primary and secondary research, and the
benefits and drawbacks of both methods.
Strategies for Success
Next, participants will look at 89 marketing strategies and identify
what they are doing and what they could be doing to make their marketing
more successful.
Mission Statements
The first half of the workshop will conclude with a discussion on
mission statements.
Brochures
During this session, participants will critique brochures to develop
some guidelines to take back to the office.
Trade Shows
Participants will work in small groups to develop a checklist of
activities to do before, during, and after a trade show.
Developing a Marketing Plan
Next, participants will learn about the four P’s of a good marketing
plan. We’ll also explore how to do a SWOT analysis and how to market on
a small budget.
Increasing Business
This session will share a formula for increasing sales with
participants.
Saying No to New Business
Participants will read an article on why and when they should tell say
no to a customer.
Advertising
Next, participants will explore some advertising myths.
Networking
To wrap up the day, participants will learn about roadblocks to
networking and remedies.
Workshop Wrap-Up
At the end of the day, students will have an opportunity to ask
questions and fill out an action plan.
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Soft Skills
Courseware is the only company worldwide that offers HR training
materials in such a unique, flexible and easy-to-use solution.
Whether you choose to purchase an individual course title or the
full courseware training library, you still receive everything
you need to do training in a fully customizable, print-on-demand
format. |
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Our Valued Customers include:
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Enjoy our one-of-a-kind,
no hassle 90-Day Money Back Guarantee |
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What our Clients are saying: |
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"I cannot even describe what a great course I was
able to deliver...your courseware took me from spending weeks
building a program to spending just three days." |
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- C Caccioppoli |
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"...thank you Soft Skills
Courseware; you are a life and time saver for many of us who own
businesses! Kudos to you!" |
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- K. Lewis |
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"The way you have designed
the materials makes this a very simple process...Thanks for
helping make my job so much easier." |
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- K. Huggins |
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"I have found the material
provided by Velsoft.com to be very user-friendly. The
arrangement of the materials are so well organized that it makes
my training very easy. I love the staff there as well because
each time I need assistance with something they are always
willing to help and the response time is remarkable. One of the
best things I came across on the Internet is Velsoft.com
Computer Training Software. I plan to continue my business
relations with them. It's a great company with great people." |
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-
J. Glenn, Maryland |
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"[We] have been using your
courseware for a while. It is working really well. Every one
likes it. Thank you." |
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- P. Chu |
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"The programs are
comprehensive and well planned. It is a complete turnkey
system..." |
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- E. DuCoin |
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"...The materials are
professional and extremely well written. There were no
surprises, each course is timed and allows the instructor to
know exactly where they should be at any time. This makes our
job as instructors much easier since the class was engaged,
entertained and informed. On completion of the courses, the
participants all rated the courses and the materials highly..." |
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- P. Lewis |
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"...With the Soft Skills
courseware we found the total package to be comprehensive but it
still allowed us to make customizations to link it specifically
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fantastic, comprehensive, customizable package..." |
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- R. Lowe |
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"I just want to tell you how
much your Soft Skills package has made my presentations work
very easy and interesting. There is no reasonable words I can
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- Thamanga,
South Africa |
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"I have been in the training
industry for over 20 years and this is the most well-rounded
courseware I've worked with. I would recommend it to any company
that values quality training." |
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- M. Gordon,
Texas |
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"Velsoft materials has given
me the ability to expand my training business overnight by
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bottom line." |
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- A McCoy,
Texas |
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"The Velsoft curriculum
(library) has been a great addition to our training workshops.
The ability to customize and deliver training in smaller
components has increased our attendance dramatically." |
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- T. Ross |
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"The courses I ordered from
Soft Skills (Velsoft) have been extremely useful to me, in
setting up my own training consultancy. They are written in an
easy-to-follow format, and can easily be personalized for
various industries, and groups. I particularly like the
advertorials, as they include all the course contents, and again
are easy to modify with own material, photographs etc.
Thoroughly recommend – a great return on a modest investment." |
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" ...since I was introduced
to your Softskills training software, I must admit that I have
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