Creating a Google AdWords Campaign Courseware

Our SoftSkills training materials are presented in a trainer friendly format that trainers can’t get enough of! This detailed one-day course includes an overview of search engine optimization with a solid introduction to pay per click advertising with Google AdWords. Students will learn about creating powerful keywords and phrases, bidding, leveraging ad groups, setting pay per click budgets, using persuasive language in ad writing, adjusting keywords to increase click-throughs and conversions, and more.

These interactive SoftSkills materials are fully customizable and include a pre-assignment, detailed instructor guide, student guide, quick reference guide, assessments, and preformatted PowerPoint slides. If your learners are interested in different learning approaches, check out the opportunity for blended learning to supplement your softskills training.